New JA Study Shows Parents Face Challenges Paying for Back to School School Supplies
ONE-IN-FIVE TEENS SAY PARENTS FACE CHALLENGES PAYING FOR SCHOOL SUPPLIES, ACCORDING TO JUNIOR ACHIEVEMENT’s BACK TO SCHOOL SURVEY
Survey Shows Big Disconnect Between What Teens Think Back-to-School Supplies Should Cost and What Parents Really Pay
SAN DIEGO - This week marks the end of summer for thousands of San Diego students as they head back to school. The beginning of a new school year is always a very exciting time however, a new study shows that it can also be a very expensive time, especially for parents. According to a recent JA USA survey, one-in-five (20%) of teens said their parents or guardians face financial problems when paying for school supplies.
The report also reflects a big disconnect between what teens think back to school supplies should cost and what parents really pay. A majority of teens (78%) believe parents pay less than $500 for their back-to-school supplies. This is in contrast to the annual Backpack Index, sponsored by Huntington Bank, which reports parents can expect to pay between $957 and $1,498 for school supplies for teens this year.
On average, parents can expect to pay:
$649 for elementary school children, a 1 percent increase compared to 2014
$941 for middle school children, a 2.5 percent jump compared to 2014
$1,402 for high school students, a more than 9 percent increase compared to 2014
“This is a staggering amount considering most American families live paycheck-to-paycheck. For this reason, we feel the 'back-to-school time' can be a teachable moment," said Jacqui Pernicano, Chief Operating Officer & Senior Vice President at Junior Achievement of San Diego County. “Parents should take their kids shopping with them in order to increase their financial awareness and to gain a better understanding of what things really cost. Because back to school time should be about creating new memories and friends, not breaking the bank for mom and dad.”
Since 1950, Junior Achievement of San Diego County has provided life-changing programs to more than 765,000 youth—in the classroom and after school—to foster an understanding of how the “real world” works. To ensure youth are prepared for their future, JA teaches them how to get a job, start a business and how to manage their money.
This report presents the findings of Opinion Research Corporation’s Youth CARAVAN survey conducted among a sample of 1,002 13-17 year olds. Respondents for this survey are selected from among those who have volunteered to participate in online surveys and polls. Because the sample is based on those who initially self-selected for participation, no estimates of sampling error are calculated.