Board Spotlight: Amy Winhoven

It is with great pleasure we recognize Amy Winhoven as the Board Spotlight this month. Amy is the SVP and Head of Strategic Planning at i.d.e.a., one of the leading marketing and branding agencies in San Diego.  The young mom has been a dedicated supporter of Junior Achievement since her high school days.

Amy’s dad was a JA volunteer in her home town of Anderson, Indiana and encouraged her to get involved in the JA Company Program, a hallmark of JA dating back to 1919.   She remembers the challenge and thrill of serving as the “CEO” of her own advertising company as a high school junior.   Her team sold TV ads to local businesses.    She is proud to say the profitable start-up was selected to compete at JA’s National Competition at Indiana University in 1996. 

“The JA Company Program introduced me to the real-world of advertising,” said Amy.  “I was actually calling business owners and securing TV spots for their businesses and then helping to write and producing the ads as well. The experience helped  give me the confidence and desire to pursue a career in advertising.” 

(Amy served as one of the judges at last year's JA Company Program Competition along with PEERS Network's Chad Ruyle)

Following in her father’s footsteps, Amy volunteered for JA during her college years.   During this time, Amy wanted to prepare more students for the future.  She started the “Junior Achievement Club of Notre Dame” to raise awareness and financial support for the nonprofit.

“We raised a lot of money for the local JA office by selling hotdogs, chips and BBQ sandwiches at the football games,” said Amy.

Since graduating from Notre Dame, Amy has enjoyed a successful career in advertising and has worked on some of America’s biggest brand icons to include Tide, Cheerios, Kodak, Pillsbury & Hilton.  Before joining i.d.e.a., Amy worked at award-winning ad agency, Saatchi & Saatchi  overseeing global brand campaigns in New York and London.  She and her husband decided to move from New York and head to the west coast to start a family.  They stay busy taking care of their young kids, ages two and three.

(Amy,  her husband and two young kids enjoy an escape to the beach) 

Last year, Amy joined the JA Board of Directors.  Currently, she is working closely with the JA Board and staff to create a compelling and creative branding campaign, which will be officially rolled out next month. 

“Junior Achievement is about so much more than simply helping our students achieve financial independence. Together, we are giving students the practical knowhow and confidence to thrive no matter what the world sends their way,” said Amy.   I hope the work I’ve done to help solidify our messaging and branding strategy will move the JA mission forward and get the word out to more volunteers, parents and donors..”

Thank you Amy for your time, energy and passion to inspire and prepare the next generation of San Diego’s leaders. If you would like to make a difference, like Amy, contact Tamara Ferguson at  to become a JA volunteer today.

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JA Spotlight

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